Now in its fifth year, ARSF’s Rural Road Safety Month national awareness campaign targets regional and rural road safety throughout September. A national community-based road safety initiative, it is designed to highlight the additional risks when driving on rural and remote roads across Australia.
It may be surprising to read that rural road crashes account for more than 65% of the Australian road toll, and the rate of serious road-related injury in rural areas is nearly twice that of those in major cities.
With two in three road deaths occurring on regional roads*, research conducted in 2021 by ARSF** has detailed why all Australians have a personal responsibility to take greater action:
- High risk rural roads are used by almost all Australians (94%) at least once a year
- More than four in ten drivers utilise regional roads at least once a week
- Personal travel is the number one reason (31%) for driving on regional roads
- Living in the area accounts only for 22% of reasons for driving on regional roads
All road users are encouraged to get involved to help make a significant reduction in road trauma.
Rural Road Safety Month 2021
For further information about Rural Road Safety Month, please contact us.
#be the change you want to see on the road
* Australian Government, Department of Infrastructure, Transport, Regional Development and Communication, BITRE Road Deaths Database, accessed 1 July 2021
** Research conducted by Pure Profile on behalf of the Australian Road Safety Foundation, June 2021, n=1501 nationally representative by gender, age and location of Australian drivers aged 18 years and over