Now in its seventh year, ARSF’s Rural Road Safety Month national awareness campaign targets regional and rural road safety throughout September. A national community-based road safety initiative, it is designed to highlight the additional risks when driving on rural and remote roads across Australia.
Despite fewer than a third of Australia’s population residing outside major cities, deaths on rural roads accounted for almost two thirds of the 2022 road toll.
All road users are encouraged to get involved to help make a significant reduction in road trauma.
Following a devastating surge in fatal crashes across Australian roads this year, ARSF has released new research detailing the escalating risks taken by drivers in rural areas:
- Over half (51%) of Australian drivers openly admit to breaking road rules when travelling on rural roads
- Almost two thirds (58%) of drivers take a trip on a regional road each month
- One in ten drivers (10%) have experience terrifying moments of microsleep, where they were awake but unable to recall driving