The Australian Road Safety Foundation was established in 2010 and in its 14 year history, has earned a well-known national presence and reputation with strong support from both the federal and state governments, the private sector, and the police for its initiatives, programs and events across Australia.

Each year our national campaigns educate road users on the individual role they play in reducing the devastating impact of road crashes.

Launched in 2020 RoadSet is a free interactive online road safety educational tool designed for Year 9 students. This exciting new web-based app combines animation with gamified interactions to increase road safety awareness in young Australians and highlight strategies to help prevent crashes and reduce road trauma. Road trauma is a community issue, which is why we’ve made this curriculum-aligned program available not only to schools, but also to the wider community. Youth-based groups and other organisations can access the program and learning resources for free.

Fatality Free Friday, which runs throughout May each year, uses research conducted on driving behaviour to highlight dangerous risks being made on our roads. Through our national platform, we call on all Australians to #ChooseRoadSafety to demonstrate their commitment to reducing the nation’s road toll by taking the Choose Road Safety Pledge.

The Australian Road Safety Foundation launched Rural Road Safety Month in 2018. Each September, the campaign generates awareness around the difference between rural and metro road fatalities, as well as greater understanding around the common behaviours and factors driving this disparity. With rural road fatalities accounting for almost two thirds of the Australian road toll each year, Rural Road Safety Month continues to build momentum within local communities and increase media engagement throughout Australia.

The Australian Road Safety Awards presented by Suncorp recognises road safety advocates who are committed to improving road safety outcomes across Australia. Acknowledging eight categories, the awards program provides a prestigious platform for excellence and innovation in road safety programs across Australia.

Behind every fatality and serious injury statistic, there are thousands of stories. The Australian Road Safety Foundation empowers road trauma victims to share their stories.

Our Sponsors are truly our partners in the communication and raising of awareness of road fatalities and road trauma. With their continued support and participation, we strive for greater consciousness of this tragic issue and for a reduction in road trauma and ultimately ZERO road deaths.