TYRE’D of taking the backseat to men in mechanics, Townsville’s leading ladies will get their hands dirty in the first of six pilot ‘femechanics workshops’ this Monday (5 Sept).
With the help of Michelin Australia, the workshops will be held at Bob Jane T-Marts stores as part of Tread Safely Week, an annual initiative that educates drivers on the crucial role tyres play in saving lives.
The safety initiative comes as this year’s national roll toll stands at 761 deaths (as at July 31), up 13 per cent on the same period last year.
Astoundingly, males accounted for three in every four deaths, and women only one in four.
In Queensland, male deaths jumped to four in every five – the largest margin the country.
Research commissioned by Tread Safely Week partner, Bob Jane T-Marts, indicated that this staggering fatality gender gap was largely attitudinal.
The series of ‘femechanics’ workshops responds to this research, which also shows many women feel they lack the skills and confidence to undertake car safety checks.
While men were more likely to knowingly drive on unsafe tyres, a third of women were trusting their husband or boyfriend to undertake these safety checks on their behalf.
Leading safety expert and founder of the Australian Road Safety Foundation Russell White said that women hold the key to having fewer unsafe vehicles on the road.
‘Empowering a ‘femechanics’ movement – by converting women’s superior safety consciousness into knowledge and skills – will ultimately save lives,’ Mr White said.
WHAT: Townsville Femechanics Workshop
WHEN: Monday, 5 September at 9.00am
WHERE: Bob Jane T-Marts, Cnr Ross River & Bowen Rds, Townsville
VISION AND INTERVIEW OPPORTUNITIES:
– Interview with Russell White, founder ARSF
– Local Townsville women changing tyres, checking tread and air pressure
– Tyre safety icon, the Michelin Man giving the workshop participants a helping hand
– V8 WAG (TBC)
Further details and local event information: http://www.treadsafely.com.au/
– ENDS –
For more media information, please contact Frances Browne, Ruby Communications on 0431 296 499 or email [email protected]
TYRE’D of taking the backseat to men in mechanics, Townsville’s leading ladies will get their hands dirty in the first of six pilot ‘femechanics workshops’ this Monday (5 Sept).
With the help of Michelin Australia, the workshops will be held at Bob Jane T-Marts stores as part of Tread Safely Week, an annual initiative that educates drivers on the crucial role tyres play in saving lives.
The safety initiative comes as this year’s national roll toll stands at 761 deaths (as at July 31), up 13 per cent on the same period last year.
Astoundingly, males accounted for three in every four deaths, and women only one in four.
In Queensland, male deaths jumped to four in every five – the largest margin the country.
Research commissioned by Tread Safely Week partner, Bob Jane T-Marts, indicated that this staggering fatality gender gap was largely attitudinal.
The series of ‘femechanics’ workshops responds to this research, which also shows many women feel they lack the skills and confidence to undertake car safety checks.
While men were more likely to knowingly drive on unsafe tyres, a third of women were trusting their husband or boyfriend to undertake these safety checks on their behalf.
Leading safety expert and founder of the Australian Road Safety Foundation Russell White said that women hold the key to having fewer unsafe vehicles on the road.
‘Empowering a ‘femechanics’ movement – by converting women’s superior safety consciousness into knowledge and skills – will ultimately save lives,’ Mr White said.
WHAT: Townsville Femechanics Workshop
WHEN: Monday, 5 September at 9.00am
WHERE: Bob Jane T-Marts, Cnr Ross River & Bowen Rds, Townsville
VISION AND INTERVIEW OPPORTUNITIES:
– Interview with Russell White, founder ARSF
– Local Townsville women changing tyres, checking tread and air pressure
– Tyre safety icon, the Michelin Man giving the workshop participants a helping hand
– V8 WAG (TBC)
Further details and local event information: http://www.treadsafely.com.au/
– ENDS –
For more media information, please contact Frances Browne, Ruby Communications on 0431 296 499 or email [email protected]